Young Leaders Programme (YLP)
Management Development Institute ,GurgaonOpen For Admission
The world is changing rapidly and so is the consumer behavior with it. The way brands interact with their audience today is very intuitive and digital-led. And with so many options out there, it becomes a challenge to make your product or business stand out from the rest.
One way to get ahead of trends is to master the art of correctly marketing your own or your organisation’s products and services. An executive course in Marketing and Sales can equip professionals with the right strategies, tools, and skillset to helping take your company on a path to success.
An assortment for carefully curated programmes.
Learn from the best to become the best!
What you gain!
With newly acquired skills, you can go out and conquer the previously unexplored world. You will be eligible for better job opportunities and credentials.
The times are changing. To pursue your educational aspirations, now you won’t have to compromise on your professional life.
Being an alumnus of leading educational institutions will open many doors to meeting and collaborating with great minds, both for learning and for growth.
The first thing an organization sees about you is your resume. With certifications from premium institutions, your resume will boast of your skills.
Many professionals uplifted. Multiple lives changed. Listen from our successful alumni!
EPBFS helps us in bridging the gap between what we have studied back in college to what we apply as on date. We have got to know about the Macroeconomics, Microeconomics, Demand, Supply, Financial Management and shortcut ways to apply the concepts while we are on the job.
State Bank of India
EPBFS is one of the best programs I had been waiting for. While working, we learn lots of things but we miss the touch of academics, this gap was filled by this program. I am are really very satisfied and have learnt a lot of things from the experienced faculty members.
Sr Finance Executive
The course content of EPBFS given by IIM Calcutta is so amazing that you can link their theories in your own world. The session and infrastructure are amazing. Enjoyed the course content related to BSFI sector. Thanks to all the faculty members along with the technology partner in coordinating with us each day for a seamless experience, felt like the professors where in front of me and I could interact with them constantly.
Head – Strategic Alliances, Marketing & Communications and CSR
The reason why I chose to come to IIM, Calcutta for this EPDSMMS is that the time has started to change now. The pedagogy has been excellent. Not only have we been exposed to the basic concepts of marketing but also to the case studies & methodology of learning in group studies and environment which is very conducive for the knowledge sharing as well as the peer learning. Also, the latest topics which are right now going digital and social have also been covered very well.
The pedagogy of EPDSMMS is definitely awesome. I was happy to see that we got to learn a little bit more than what was mentioned in the course. The best modules were “Influencer Marketing” and the “Social Listening”. I strongly recommend this course to all the people who are planning to get started with digital marketing. Even the people who’re having working experience like me; they should definitely look into this course because it will give you an innovative edge.
Digital Marketing Strategy Manager
If you’re a beginner or you’re somewhere in the middle level of your career; EPDSMMS is the course which will cater your needs. You have to take all the courses & all the classes, understand it because that's where you’re going to be building your basic and then you’ll be moving ahead. I learned a lot from the case studies and by interacting with my peers. The professors are great; Prof. Indranil Bose & Prof. Sarvana JaiKumar.
Digital Marketing Lead
Dizital Arena Marketing Solutions Pvt Ltd
I scanned a lot of courses but I froze upon EPDSMMS because this was exactly something what I needed. It a good mix off campus module and online module. The way it was structured; the campus module-online module-campus module really suited us. We had access to the best of the Literature, best of the technology, best of the cases which are very much required in our field of digital marketing. We had very good access to industry oriented lectures and speakers who actually gave us the real world insights about how to establish things from scratch; this was a key takeaway.
Assistant Vice President, Insurance
I would like to share my experience and value proposition of EPGDIB V-SAT 2010-11" Before I started I had lot of apprehension about EPGDIB VSAT course from IIFT that after carrying 12 years of Finance Experience and qualifications like CA, CWA,Diploma in Business Finance - ICFAI, IFRS certification from London, whether I should pursue this course and whether this will help me in further honing my professional skills to Management cadre. After joining and rigorous study with lot of interactive sessions at classrooms and on lunch table with my batchmates, it gave immense confidence and perspective not only for Management but at CEO level kind of skills you need to have, to run your operations successfully.Precisely, this course is helping me in achieving my professional dreams'.
Area Sales Manager
Idea Cellular Ltd
EPBM offered by IIM Calcutta provides a mix of hands-on experience through case studies and interaction through the live media channel of Hughes. They provide the latest course material and IIMC has rich experience and proven alumni spread across the globe. I believe the learning from this course will help us to handle our roles better.
Project Leader of the Bihar Vikas Mission
EPBM helped me understand how to excel in my career and make my own decisions. It helped me improve my communication skills as I’m constantly in touch with all the CMs and bureaucrats. Also, it helped me take decisions in such a way that helps the entire society.
Lanxess India Pvt Ltd
EPBM is really helpful for those people who want to grow in business management field. This programme helped me in increasing my knowledge about managerial aspects. The professors are very interactive.
Broadridge Financial Solutions (India) Pvt Ltd.
Thank you for allowing me to be a part of this incredible educational journey which I will cherish for a life time. I do really appreciate the quality of service and monumental educational journey I undertook for the last 14+ months my heartfelt thanks to all the IIM-C Professors for pouring into us their wealth of education and experience. This could not have been instrumental without the excellent service provided by Hughes service network and in particular Mr. Yousuf’s excellent teamwork.
Again I would like to thank Mr. Yousuf’s leadership and management skills and his team members for going the extra mile in making this journey seamless.
Wishing you all many success and please keep up the good work!
Manager, Business Development
Wockhardt Ltd., Mumbai
EPSM is designed with a deep thought process & its focus was not “read & reproduce” but making ourselves more competitive. The program director & the faculties allocated to this program had all the real & impressive practical experience which made the subject more acceptable to us in its theoretical form. It was real fun when we sat in a virtual class room.
If you are caught up in your career & not in a position to take a break for upgrading your skills, this programme from IIMK is a God sent gift for you!
The rigour & the tone for this program is set even before the course starts, from the entrance exam, which is followed up with the best in class course content & the best of the faculty. What impressed me the most was the alignment of the course to our professional work experiences & the effort gone into integrating what we do at work and what we learn in the class - a clear advantage for working executives. This course clearly reorients one's ways of looking at things professionally and pushes one to look at the big picture without losing sight of the small one(s).
Sr. Executive - Administration
Course content is quite good and comprehensive too. It is very well designed and is really useful & effective to acquire necessary knowledge and skills required to excel in our respective area of work. EPBM clearly reorients one's ways of looking at things professionally and pushes one to look at the big picture without losing sight of the small one(s).
Zonal Manager – Training & Development
Bajaj Allianz Life Insurance Company Limited
The Executive Program in Business Analytics conducted by IIM Calcutta embarks you to develop your skills professionally and also helps you to climb the managerial ladder in which ever vertical you may be - Finance, Marketing or General Management. This program facilitates you with all the best practices and molds you into a thorough professional. I highly recommend this program to every individual who wants to build a career in Analytics and yet desires to groom oneself into a complete Manager.
Vivimed Labs Ltd.
The overall course - EPHRM, was designed and co-ordinated perfectly. In all there were 6 modules, covering core HRM topics as well as strategy, general management and a final integration module at campus. Going through this on eprogramme has been an overall enriching experience over and above the valuable certification. The course design comprising literature, case studies, exams and project was as exhaustive as any; and IIM-C's deep rooted heritage and excellence in academics was a significant value add.
Out of the many benefits of an executive marketing and sales programme, below are a few of them:
The pedagogy of the programmes is highly interactive. It makes use of hi-tech and easy-to-use online tools. The teaching includes lectures, group-based exploratory project work, real life case studies, quizzes, and assignments.
Every course has different eligibility criteria in terms of years of experience, which the candidate needs to have to be able to pursue the course.
Most of the programmes do involve campus visits. The only difference you may find is the duration of days that you have to visit the campus for each programme.
While most institutions offer alumni status, please visit the programme page to learn more.
Every programme has different durations. For programme-specific information, visit the particular page.
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We use Zoom software application to conduct live online classes. While you can also join your live online class from a phone or tablet if it supports Zoom software, we recommend you attend classes from a PC/Laptop/Mac.
Take a look at the new avenues an executive programme can open you up to!