Hughes Education
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If you are caught up in your career & not in a position to take a break for upgrading your skills, this programme from IIMK is a God sent gift for you! Thank you Hughes Education!

Certificate Program In Consumer Sales Management


Qualified and competent sales professionals are always in demand. Organizations of any nature require a trained sales force and invest heavily in sales training. In ever changing business dynamics, sales as a function also requires much more than basic understanding of sales concepts. A competent sales professional now needs to be well versed in business fundamentals to be more efficient and to be ready to take more challenging responsibilities.

Certificate Program in Direct Sales Management is designed keeping such requirements in mind. It is a unique program offering specialized sales specific curriculum suitable for B2B sales and Channel sales professionals. The program offers:

  • Condensed curriculum focusing on sales
  • Case studies from real life scenarios
  • Management fundamentals enabling participants to be more versatile sales professionals
  • Opportunity to learn from renowned faculty


Program Objectives

  • Premium certification from one of the leading B-Schools in India
  • Teaching through real life scenarios and case studies
  • Prepare participants for increasingly demanding customer service landscape



  • Graduates (10+2+3) / Post Graduates in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.
  • Maximum 5 years of work experience


Selection Criteria

  • Retail Applications + credentials and Corporate Nominations
  • Selection will be: i) Highly Selective   ii) Selective iii) Moderate

Program Fees

For Indian Students
Application FeeINR 2,300/- (inclusive of GST)
Program FeeINR 32,000/- + GST
Courseware/Study Material FeeINR 1,500/- + GST
Total FeeINR 33,150/- (without Application Fee)


  • GST will be charged at prevailing rates (currently 18%).


Important Dates:

  • Last Date of Application: 18th October, 2016
  • Last Date for Payment of Fees: 14th November, 2016
  • Academic Briefing: TBD
  • Class Start Date: 15th November, 2016


 Installment Schedule:

InstallmentDateAmount INRAmount USD
I14th Nov 2016INR 17,500/- + GST 
II14th Dec 2016INR 16,000/- + GST 


Course Content

  • Management Fundamentals
  • Communicating with customers
  • Dynamics of Customer Relationship
  • Sales planning and processes
  • Consumer Behavior
  • B2B sales and marketing
  • Service marketing
  • Interpersonal communication
  • Sales and distribution
  • Costing- Price, margins
  • Market Segmentation



  • Theory & Practical Inputs
  • Case study approach.
  • Assignments, E-Learning, & Business Simulation

The IIMR faculty includes a blend of academic excellence and Top management industry experience.

Please fill in your contact details in the form and our sales team will get in touch with you shortly.


Download Program Brochure

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**Hughes may or may not be able to provide a study centre at your suggested location.