Introduction

The Programme provides basic understanding of contemporary approaches to acquiring, retaining and growing the business, with various stakeholders in the market in an efficient manner. Along with this, it would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries accompanied with Industrial Sales.

You will learn from the best faculty in India and Industry Experts. You can also continue earning while gaining a high-quality certification. This will improve your eligibility for better job profiles. The LDP Alumni membership of IIMC has its own sets of advantages for adding to identity, brand value, and marketability of the candidates.

Programme Overview

Executive Programme in Sales & Marketing

Objective:

The Programme would help you in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions. It will also focus on ‘cutting edge’ issues concerning sales and marketing practices. This will include brand, services, distribution channel management and people management. The programme faculty will focus on synergy between in-field practice and in-class learning. 

Highlights:

We provide recognized certification from the premium B School in the country. Each course will be taught with the help of case studies and simulations. You will learn from the best faculty in India and Industry Experts. You can also continue earning while gaining a high-quality certification. This will improve your eligibility for better job profiles. The LDP Alumni membership of IIMC has its own sets of advantages for adding to identity, brand value, and marketability of the candidates.

How will you benefit from this?

The programme will help you to:

• Understand & identify the challenges in today’s market place

• Understand the conceptual frameworks in sales and marketing

• Understand customer and market orientation for business success

• Understand the fundamentals of channel design and development

• Understanding the roles and responsibilities of a manager dealing with sales and/or marketing

• Learn how to manage, motivate and lead sales and marketing teams

 

Reserve

Course Content

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Level 1: General Management for Marketing

  • Module 1: Fundamentals of Management
  • Module 2: People Skills for Sales & Marketing Professionals

 

Level 2: Specialized Modules in Marketing

  • Module 3: Marketing Management
  • Module 4: Digital Marketing
  • Module 5: Market Analytics
  • Module 6: Consumer Behaviour
  • Module 7: Sales & Distribution Management
  • Module 8: Product and Brand Management
  • Module 9: Services Marketing
  • Module 10: Marketing Strategy
  • Module 11: Integrated Marketing Communications
  • Module 12: B2B Marketing
  • Module 13: International Marketing

 

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Eligibility

Who should attend

  • Junior & Mid level executives looking to make a career in Sales and Marketing in Pharmaceuticals, FMCG, Banking & Financial Services, Industrial products etc.

 

Admission Requirements

  • You should be a graduate or postgraduate in any discipline with a minimum aggregate of 50% marks, considering results of all years in either or both graduation/post graduation
  • The degree should be recognized by UGC/AICTE
  • You should have minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date
  • Applications with credentials and corporate nominations followed by an entrance test for which the cut off scores will be specified by IIMC

 

Reserve

Important Information

Fees

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Application Fee INR 2000/-
Program Fee INR 2,20,000/- + GST
Registration Fee INR 5,550/- + GST
Campus Fee INR 42,000/- + GST
Total Fee INR 2,67,500/- + GST

• Institute invests a lot to maintain the high quality of program delivery.

• The student fee includes all the course materials which are books, simulations and case studies, certification and alumni membership for the institute.

• Fee once paid is neither refundable nor transferable towards any other student/program/batch.

• GST will be charged at prevailing rates (currently @18%).

• Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the student.

Important Dates:

Application Closed for the year 2019

Installment Details

Installment Dates Amount (INR) Amount (USD)
I As per offer letter 109,500/- + GST  
II 15th August 2019 80,000/- + GST   
III 15th Nov 2019 60,000/- + GST  
IV 25th Feb 2020 18,000/- + GST  

 

Programme Schedule

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Class Schedule:

  • Thursdays: 6:45 pm – 9:45 pm

  • Sundays 3:30 PM – 6:30 PM

Note: 66% attendance is mandatory per module

 

Duration

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Duration: 1 year

Total Numbers of Hours: 180 hours on IOL + 7 days on Campus

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Hughes Success Stories

Get to know our alumni better.

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Monik Oza

Manager, Business Development
Wockhardt Ltd., Mumbai

This program is designed with a deep thought process & its focus was not “read & reproduce” but making ourselves more competitive. The program director & the faculties allocated to this program had all the real & impressive practical experience which made the subject more acceptable to us in its theoretical form. It was real fun when we sat in a virtual class room.

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Vipin Arora

Assistant Vice President, Insurance
HSBC India

I would like to share my experience and value proposition of EPGDIB V-SAT 2010-11" Before I started I had lot of apprehension about EPGDIB VSAT course from IIFT that after carrying 12 years of Finance Experience and qualifications like CA, CWA,Diploma in Business Finance - ICFAI, IFRS certification from London, whether I should pursue this course and whether this will help me in further honing my professional skills to Management cadre. After joining and rigorous study with lot of interactive sessions at classrooms and on lunch table with my batchmates, it gave immense confidence and perspective not only for Management but at CEO level kind of skills you need to have, to run your operations successfully.Precisely, this course is helping me in achieving my professional dreams'.

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Harihara Krishnan

Vice President
Fullerton Enterprises

If you are caught up in your career & not in a position to take a break for upgrading your skills, this programme from IIMK is a God sent gift for you!!

 

The rigour & the tone for this program is set even before the course starts, from the entrance exam, which is followed up with the best in class course content & the best of the faculty. What impressed me the most was the alignment of the course to our professional work experiences & the effort gone into integrating what we do at work and what we learn in the class - a clear advantage for working executives. This course clearly reorients one's ways of looking at things professionally and pushes one to look at the big picture without losing sight of the small one(s). On the course delivery front, Hughes certainly deserves a "hats off" for making the virtual class rooms as good as the real one - from the ambience of the HGE centre, the quality of the hardware & accessories to the quality of transmission live from the IIMK campus to across the country!

Kudos to the Hughes Global Education team!

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Kaushik Dan

Sr. Executive - Administration
Honda Motors

IIMC in itself is a brand which attracted me to take admission to EPBM and it has lived up to its expectation. Parikshit Ghosh, Mahindra & Mahindra, EPBM-14

Course content is quite good and comprehensive too. It is very well designed and is really useful & effective to acquire necessary knowledge and skills required to excel in our respective area of work.

a clear advantage for working executives. This course clearly reorients one's ways of looking at things professionally and pushes one to look at the big picture without losing sight of the small one(s). On the course delivery front, Hughes certainly deserves a "hats off" for making the virtual class rooms as good as the real one - from the ambience of the HGE centre, the quality of the hardware & accessories to the quality of transmission live from the IIMK campus to across the country!

Kudos to the Hughes Global Education team!

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Tarang Patel

Zonal Manager – Training & Development
Bajaj Allianz Life Insurance Company Limited

The Executive Program in Business Analytics conducted by IIM Calcutta in association with Hughes Education embarks you to develop your skills professionally and also helps you to climb the managerial ladder in which ever vertical you may be - Finance, Marketing or General Management. This program facilitates you with all the best practices and moulds you into a thorough professional. I highly recommend this program to every individual who wants to build a career in Analytics and yet desires to groom oneself into a complete Manager.

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Tessi Ravishankar

AGM- HR
Vivimed Labs Ltd.

The overall course - EPHRM, was designed and co-ordinated perfectly. In all there were 6 modules, covering core HRM topics as well as strategy, general management and a final integration module at campus. The delivery mechanism at Hughes was near flawless and going through this one year program has been an overall enriching experience, over and above the valuable certification. The course design comprising literature, case studies, exams and project was as ehaustive as any; and IIM-C's deep rooted heritage and excellence in academics was a significant value add.

Hughes Begumpet Centre in Hyderabad was excellent in terms of both technical and administrative support. There were negligible technical glitches and the staff were always ready on hand to sort any small issues that did come up. The ambience, lighting and air conditioning was indeed conducive to the learning experience.

The staff at Begumpet Hyderabad were ever friendly and helpful; with timely SMS updates and and always open to suggestions. Technical services was near faultless and kudos to the team for maintaining quality.

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Pradeep Sharma

AVP
Broadridge Financial Solutions (India) Pvt Ltd.

Thank you for allowing me to be a part of this incredible educational journey which I will cherish for a life time. I do really appreciate the quality of service and monumental educational journey I undertook for the last 14+ months my heartfelt thanks to all the IIM-C Professors for pouring into us their wealth of education and experience. This could not have been instrumental without the excellent service provided by Hughes service network and in particular Mr. Yousuf’s excellent teamwork.

Again I would like to thank Mr. Yousuf’s leadership and management skills and his team members for going the extra mile in making this journey seamless.

Wishing you all many successes and please keep up the good work!

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