Batch No. 14
Class Starts June, 2021

Executive Programme in Sales and Marketing (EPSM)


IIM Calcutta

Get an in-depth understanding of contemporary approaches to acquire, retain and grow business with various stakeholders in the market in an effective manner. Designed for junior and mid-level executives, this programme helps in acquiring skills to overcome real-world business challenges, question presumptions and think of unusual ways of doing business.


Hughes has partnered with the best in the country to give your career an edge

Recognized certification from
IIM Calcutta

Interactive live
online classes

Industry-specific curriculum

Learn from best faculty & industry experts

IIM Calcutta
Executive Education
Alumni status

Course Content


General Management for Marketing

  • Fundamentals of Management
  • People Skills for Sales & Marketing Professionals

Specialized Modules in Marketing

  • Marketing Management
  • Digital Marketing
  • Market Analytics
  • Consumer Behaviour
  • Sales & Distribution Management
  • Product and Brand Management
  • Services Marketing
  • Marketing Strategy
  • Integrated Marketing Communications
  • B2B Marketing
  • International Marketing

Certification & Duration

Programme Schedule and Duration

Our classes will be held twice a week to accommodate your work schedule as well as give you time to revise your lessons and get your doubts cleared.


Duration: 12 months

Thursdays: 6:45 PM - 9:45 PM & Sundays: 3:30 PM - 6:30 PM

Schedule - Frequency: Twice a week

Total Numbers of Hours: 144 IOL Hours

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Admission Process


You should have a minimum 2 years of work experience post completion of your graduation.

You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.

The degree should be recognised by UGC/AICTE.

You should be currently working.



step 1: Fill the application form and submit documents with assistance from Hughes team.


step 2: Document validation by Hughes Team.


step 3: Selection by IIM Calcutta after screening of candidate profile.


step 4: Join the programme.

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Programme Fee

For All Students     Amount (INR)
Application Fee      INR 2,500/- + GST*
Registration Fee      INR 7,800/- + GST*
Programme Fee INR 2,70,000/- + GST*
Campus Fee    INR 42,000/- + GST*
Total Fee (excluding application & registration fees) INR 3,12,000/- + GST*
Installment 1 INR 68,000/-*
Programme Fee INR 68,000/-*
Installment 2 INR 92,000/-*
Programme Fee INR 68,000/-*
Campus Fee INR 24,000/-*
Installment 3 INR 68,000/-*
Programme Fee INR 68,000/-*
Installment 4 INR 84,000/-*
Programme Fee INR 66,000/-*
Campus Fee INR 18,000/-*

The student fee includes all the course material which is e-books, simulations and case studies, certification and alumni membership for the institute.

Fee once paid is neither refundable nor transferable towards any other student/program/batch.

GST will be charged at prevailing rates (currently @18%).

Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the student.


Thankyou for a Successful Batch 13. Enrollments for Batch 14 will begin shortly.

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Batch Profile

Academic Background

Industry Profile

Educational Background

Work Experience

Our Alumni work at

Hughes Success Stories

Get to know our alumni better

Bhawana Tandon

Credit Manager
Axis Bank

EPBFS helps us in bridging the gap between what we have studied back in college to what we apply as on date. We have got to know about the Macroeconomics, Microeconomics, Demand, Supply, Financial Management and shortcut ways to apply the concepts while we are on the job.

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Prakash Kumar Srivastava

State Bank of India

EPBFS is one of the best programs I had been waiting for. While working, we learn lots of things but we miss the touch of academics, this gap was filled by this program. I am are really very satisfied and have learnt a lot of things from the experienced faculty members.

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Binita Behal

Sr Finance Executive
Runwal Group

The course content of EPBFS given by IIM Calcutta is so amazing that you can link their theories in your own world. The session and infrastructure are amazing. Enjoyed the course content related to BSFI sector. Thanks to all the faculty members along with the technology partner in coordinating with us each day for a seamless experience, felt like the professors where in front of me and I could interact with them constantly.

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Shweta Berry

Head – Strategic Alliances, Marketing & Communications and CSR
Aeris Communications

The reason why I chose to come to IIM, Calcutta for this EPDSMMS is that the time has started to change now. The pedagogy has been excellent. Not only have we been exposed to the basic concepts of marketing but also to the case studies & methodology of learning in group studies and environment which is very conducive for the knowledge sharing as well as the peer learning. Also, the latest topics which are right now going digital and social have also been covered very well.

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