Batch No. 01
Class Starts Mar, 2021

Successful Renewal in Growing Enterprises (SURGE)
A Corporate Entrepreneurship Programme

By

IIM Calcutta

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Objective

Today’s dynamic and competitive business environment survives and thrives on innovation. Businesses have to constantly grow, reinvent and renew themselves to sustain. This one-of-a-kind programme provides a corporate entrepreneurship toolkit to managers seeking to drive innovation campaigns and entrepreneurial initiatives within, and for the benefit of, their firms.

Highlights

Hughes has partnered with the best in the country to give your career an edge

Recognised
certification from
IIM Calcutta

Interactive live
online classes

Renowned faculty from
India and abroad

Peer learning & networking
opportunities

IIM Calcutta
Executive Education
Alumni status

Course Content

Image

The programme will have five modules:

 

1. The Corporate Entrepreneurship DNA

The Nature of Entrepreneurship: Traits & Tendencies

The Nature of Innovation: Mindsets & Processes

Entrepreneurship inside Established Organizations: Challenges & Opportunities

Understanding the Entrepreneurial Self

 

2. Essential Management Competencies for Corporate Entrepreneurs

An Introduction to Strategic Project Management

An Introduction to Competitive Strategy

Finance for Corporate Entrepreneurship: An Overview

Marketing for Corporate Entrepreneurship: An Overview

 

3. Crystalizing the Business Case

Creative Thinking and Opportunity Conceptualization

Identifying, Recognizing and Screening Opportunities

Developing a Business Case

Crafting a Business Model

 

4. Managing for Business Growth & Corporate Renewal

Organizational Architecture for Corporate Entrepreneurship

Leadership Styles and the Continuous Innovation Culture

Build, Buy, or Ally? Capability Development Choices for New Opportunities

Navigating the Unexpected during Scaling

Experience Sharing by Corporate Entrepreneurship Champions

Workshop (including input on persuasion and argumentation)

 

5. Capstone  Business Case Presentation

Projects (presentations) will be evaluated by a panel of experts.

 

Program Pedagogy :

The multi-pronged pedagogy shall comprise:

 1. Lectures and Case study approach for theoretical inputs

 2. Experience-sharing by practitioners 

 3. Workshops & Simulation for immersive learning

Assignments, project and E-Learning for self-study driven learning

 

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Certification & Duration

Programme Schedule and Duration

Our classes will be held once a week to accommodate your busy schedule.

 

Duration: 9 Months

Saturdays: 12:15 pm to 3:15 pm

Campus visit - 1 visit of 4 days

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certificate

Admission Process

Eligibility

You should have a minimum 5 years of work experience post completion of your graduation.

You should be a Graduate with a total score of 50%, an aggregate of 3 or 4 years.

You should be a working professional or self-employed.

The degree should be recognised by UGC/AICTE.

Selection

1

step 1: Fill the application form and submit documents.

2

step 2: Document validation by Hughes Team.

3

step 3: Selection by IIM Calcutta after screening of candidate profile.

4

step 4: Join the programme.

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Programme Fee

For Indian Students
For All Students      Amount (INR)
Application Fee       INR 2,500/- +GST*
Registration Fee       INR 6,800/- + GST*
Programme Fee INR 2,40,000/- + GST*
Campus Visit Fee    INR 32,000/- + GST*
Total Fee (exclusive of application & registration fee) INR 2,72,000/- + GST*
Installment 1 INR 80,000/-*
Programme Fee INR 80,000/-*
Installment 2 INR 80,000/-*
Programme Fee INR 80,000/-*
Installment 3 INR 1,12,000/-*
Programme Fee INR 80,000/-*
Campus Fee INR 32,000/-*

Additional information

Note: 

Fees mentioned above are exclusive of GST. 

*GST (currently @ 18%) will be charged extra on these components. Any extra payment due to any change in applicable taxes during the tenure of the program will have to be borne by the participants

*Campus visit fees has to be paid 30 days prior to the actual campus dates.

Important dates:

Round 1 - Open

Last date of Application - 30th Nov 2020

Selection date - 7th Dec 2020

Installment date - As per Offer Letter

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