According to a study, out of the world’s total population of 7 billion people, 2.14 billion people will be shopping online by 2021. Therefore, the big question is how to find and target the right market audience with effective use of time, money, and other resources. How to convert your website visitors into definite buyers?

Several enterprises are investing in hiring employees with excellent digital marketing skills. As a result, top business schools are including digital marketing training in their academic curriculum. Indian Institute of Management, Calcutta is offering an executive program on Digital & Social Media Marketing Strategy (EPDSMMS) which aims at honing your management skills and making you ready to fully utilize the new emerging platform. The 6-months long course is designed to enhance the general management skills of the learners and help them in planning, implementing, and measuring the digital and social media marketing activities to create awareness, and ultimately drive sales.

For increasing sales and maximizing profits, marketing researches advise businesses to opt for modern marketing strategies. A list of the best 8 ways to expand your brand visibility through digital marketing is given below:

1. Build a User-Friendly Website

The first and the foremost thing to do is to make a successful website with all its components designed to draw the visitors further into the sales pipeline. Most pages should end with a call-to-action functions to encourage people to download user guides and product descriptions, check out your services page, and contact you directly to schedule a consultation. Your website should request email addresses so that you can add your visitors’ information to your database and stay connected with your potential buyers.

2. Create a Blog

Creating and posting valuable blog content is an excellent way to take advantage of Search Engine Optimization (SEO), build a positive reputation online, and provide necessary information to your clients. As per a survey’s results, responsive websites with a blog have 434% more indexed pages which help businesses to achieve better SEO and a larger pool of visitors and clients.

3. Social Media Promotions

Many people turn to social media platforms to collect information about their favorite brands and companies. Take advantage of Facebook, Instagram, Twitter, and other platforms to inform your customers about ongoing sales, discounts, offers, and other relevant information about your products and services. You can also organize quizzes and contests to keep your audience engaged and excited about your upcoming products.

4. Pay-Per-Click Advertising

PPC, also known as Pay-Per-Click, is an advertising strategy where you pay only when a potential client clicks on your ad. It is an excellent way to generate new leads and drive traffic of visitors who may genuinely be interested in your offerings. Generally, PPC advertisements are targeted towards individuals who have searched for related keywords on Google or any other search engine.

5. Email Campaign

No matter what industry you work in, an email campaign is a valuable tool to connect with new potential leads as well as to remain in touch with your existing clients. A well-rounded campaign will funnel new leads through predetermined actions based on their profiles and previous engagement with your company. Make sure to send the relevant content so that your customers are more likely to open the email and see what you have to say.

6. Webinars and Live Chats

According to research conducted by the Content Marketing Institute, social media marketers vote webinars as one of the top five most effective marketing tactics used for expanding business operations. You can conduct Facebook Live Chats, Twitter posts, or create Google Hangout on relevant topics to address the queries and doubts of your customers.

7. Youtube Videos

Reading long user guides could be a tiresome process. Often, people find a lot of ambiguity and a lack of tangibility while reading product descriptions. With the rising popularity of Youtube, several brands are turning to create their Youtube accounts where they post short videos of their products and services. You can also generate links for the same and share them via blogs, emails, and other media platforms.

8. Manage Customer Relationships

The most important rule of marketing is to know that your customers are people and not robots. It is important to build and maintain customer loyalty by engaging with them on a personal level. Through digital marketing, you can conduct seminars, contests, and quizzes to get insights about people’s opinions and acquire new ideas to serve them in a better way.

Digital Marketing offers businesses a chance to showcase their skills, knowledge, and expertise to a wide range of audiences while offering something of value to their customers. It helps brands in creating a more powerful and trustworthy engagement with their existing customers along with generating leads of new potential clients.

Executive Programme on Digital & Social Media Marketing Strategy (EPDSMMS) by IIM Calcutta

This programme sets the foundation for specializing in digital marketing and social media marketing strategies. The experts at IIM Calcutta have designed the programme to hone the general management skills of the learners. This would help in planning, implementing and measuring the digital marketing and social media marketing activities to create awareness, and ultimately drive sales.

Executive Programme in Digital Marketing & Social Media Marketing Strategy builds on the three pillars of traditional marketing analytics, search marketing, social media marketing and analytics. This programme is carried out through Live Online Interactive sessions and peer-group learning among the learners.