Digital marketing is changing at a faster pace, making it difficult for businesses to cope up with the ever-changing trends.

According to a survey conducted by Adobe's 2013 Digital Distress, 76% of managers think that marketing has changed drastically in the past two years than it did in the previous fifty years.

Evidently, amidst these rapidly evolving marketing trends and consumer expectations, conventional marketing rules and dictums no longer hold any ground. The new era of the 21st century has placed a huge responsibility on marketers to not only be creative in delivering content but also target relevant customers through effective touchpoints.

The Chartered Institute of Marketing (CIM) believes that transformational thinking will become extremely crucial as the marketing profession continues to rise, especially with the persistent growth of digital media as the new ‘weapon of choice’ for many enterprises.

With the marketing landscape going through tremendous changes, it is naive to think that the near future will not be significantly different from its present state.

Let's have a look at the key trends that will shape the future of digital marketing in 2025:

    • Artificial Intelligence

According to a survey conducted by Forbes, 75% of businesses using AI and machine learning are successful in enhancing customer satisfaction by 10%.

From allowing accurate, real-time analytics and measurements, optimizing product line and pricing strategy to enhancing customer experience and support, artificial intelligence and machine learning have brought massive advantages to the world of marketing.

As per Research and Markets analysis, around 50% of customer queries today are managed through AI-based chatbots. It has also been predicted that the global AI-enabled market will reach $2.2 billion by 2024. Therefore, in the upcoming future, AI-powered chatbots are going to be the next big thing to streamline customer relationship management as they are well capable of understanding complex requests and provide personalized responses. As technology continues to grow exponentially and its interesting uses come to light, we can surely expect AI strategy to be the new norm of marketing by 2025.

    • Virtual Reality

The main job of marketing managers is to evaluate various tools to offer more interactive, engaging, and personal experiences to its customers. For the past few years, virtual reality has emerged as the most efficient and competent solution.

As per MarketsandMarkets research, virtual reality will become an important part of marketing campaigns by 2025 as its market continues to expand from $7.9 billion in 2018 to $53.6 billion in 2025.

By engaging in the technique of storytelling, virtual reality enables users to connect with a company or brand with an emotional intensity that is unimaginable when compared to traditional modes of marketing. Various leading automobile and smartphone manufacturers are already availing the maximum advantage of virtual reality by delivering 360-degree interactive experiences.

    • Voice Marketing

According to PWC 2018, 65% of 25-49-year-old people speak to their voice-enabled devices at least once a day. Also, OC&C Strategy Consultants estimates that, by 2022, $40 billion in the U.S. and $5 billion in the U.K. will be spent through voice commerce.

The rising use of voice assistants by businesses of all sizes has opened new doors of opportunities for marketers. Many marketing experts are placing huge bets on voice assistants being the future of marketing as it allows contextual interactions with users and customers. Many enterprises are relying on voice-enabled technology as a tool that can help them promote personalization to a whole new level altogether. By 2020, it is predicted that Gartner’s 30% forecasting of all Internet searches will be done without a screen.

Now, we have established that the demand for digital marketing is only going to grow in the upcoming future. The basic rule of economics says ‘when there is demand, there has to be a proper supply as well.’ Therefore, many educational institutions and platforms are introducing various degree courses in digital marketing that have a practical approach.

Indian Institute of Management, Calcutta offers an executive program on Digital & Social Media Marketing Strategy (EPDSMMS) which aims at honing your management skills so that you are completely ready to fully utilize the new emerging platform. The 6-months long course is designed to enhance the skills of the learners and help in planning, implementing, and measuring the digital and social media marketing activities to create awareness, and ultimately drive sales.

The demand for digital marketing is on the rise and those who are aware are coming up with ideas to train the next generation for a better future.