Growing Enterprises (SURGE)
Indian Institute of Management, CalcuttaOpen For Admission
Corporate entrepreneurship as a concept always existed but it was only on 4th February 1985 that TIME magazine for the first time published an article "Here come the Intrapreneurs". This was the first time that the term ‘Intrapreneurship’ was introduced in the mainstream media. This article also discussed the fundamental principles of corporate entrepreneurship or 'Intrapreneurship'. Here is one case study that will give the readers a glimpse into how companies can foster young innovators within their organizations.
Ken Kutaragi and Sony Story
This story of Sony’s success with its formidable PlayStation which is the product of its intrapreneurial stint. Way back in Japan in 1975, one of Sony’s promising employees Ken Kutaragi working in its sound labs made a deep observation about the sound quality of the then video games by the company Nintendo. At that time Sony had no presence in the gaming arena , he negotiated to keep working in Sony as he ventured out to work as a consultant for Nintendo games. Understanding his level of creativity and tech genius, Sony Corporation decided to let him continue his entrepreneurial venture with Nintendo. Ken went on to successfully develop CD-ROM based system for Nintendo which eventually got rejected by the company. Ken took it as an opportunity and approached Sony Corporation with a new business case for his product. Ken went onto convince his company to venture into video games and eventually, steered the development of Sony's gaming system. Rest is history. The Sony PlayStation with its y-o-y improved versions took on the global gaming world by storm.
Taking cues from the above case study lets deep dive into the fundamental principles of corporate entrepreneurship and they are:
But the question is how to create this kind of organization. As per the industry veteran, one of the Keyways to achieving the goal is by encouraging in-house innovators to enroll in a professionally tailored Corporate Entrepreneurship Programme, SURGE (Successful Renewal in Growing Enterprises).
This program has been developed by industry veterans and business evangelists from various industry domains. This program aims to train budding entrepreneurs within the organization with the mental and professional toolkit to build up and execute a new business case successfully within an organizational set-up.
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