Growing Enterprises (SURGE)
Indian Institute of Management, CalcuttaOpen For Admission
The common sentiment on the impact of the pandemic across the globe has unanimously been catastrophe and destruction in innumerable ways. For businesses across the globe, there is no going back to usual. All the business functions of the world today are working towards better performing in the "new normal" ecosystem whilst creating a whirlwind of value- both in term of ROI and processes. Sales functions along with supply chain are amongst the worst hit functions specifically because the pandemic has limited transportation and commuting to a great extent. So, for sales, the greatest challenge is to figure the best practices for direct sales. This is because direct sales have been the time tested and proven ways of generating both business leads and revenue.
So, while these best practices can effectively transform the existing sales stature, there is something more powerful that can be done to equip the sales executives to leverage existing challenges as opportunities for higher lead generation and improved market presence. This ‘something’ is none other than ‘upskilling’.
“We've got to put a lot of money into changing behavior.” — Bill Gates
Upskilling is one of the best ways of changing one's approach to tackling problems. Organizations must encourage its their marketing and sales professionals struggling in the current market to explore and enrol for future-ready courses such as Executive Programme in Sales and Marketing (EPSM), by IIM Calcutta in collaboration with Hughes Education. This course has been particularly designed to deliver an in-depth understanding of contemporary strategies required for acquiring, retaining and growing business with multiple stakeholders effectively. This 12 months course will not only cover the fundamentals of management but will also cover people skills with specialized modules in marketing. EPSM aims to offer a transformative approach towards looking at a sales and marketing challenge as a fresh opportunity for driving growth.
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