Growing Enterprises (SURGE)
Indian Institute of Management, CalcuttaOpen For Admission
Last 10 years, India witnessed a tremendous spurt in the entrepreneurial space. Entrepreneurship also goes a long way to usher innovative solutions that are sustainable and user-centric, leverage local resources and creates an inclusive society at the same time. Most importantly, entrepreneurship in one sector bolsters growth in the other sector because each sector is related to the other.
We know a great deal about entrepreneurship, but lets explore intrapreneurship also known as corporate entrepreneurship. Intrapreneurs are people who leverage the potential of the parent company to incubate newer ventures with a distinct business model and product offering, different from the parent company. This is relatively a new concept and according to Steve Jobs- this model of entrepreneurship is all about going back to the garage but in a well established set up. Blue-chip companies in the likes of Google, Intel, Uber have a gone a long way in fostering dynamic entrepreneurs within their organization that has led to the development of powerful entrepreneurial ventures. Let’s understand this better with the help of a case study.
The question now arises how to foster the entrepreneurial spirit within a corporate set-up. The best way is to encourage enterprising employees to register for courses in the likes of SURGE (Successful Renewal in Growing Enterprises), offered by IIM Calcutta and IIM Calcutta Innovation park in collaboration with Hughes Education. This course has been particularly designed to offer new-age working professionals with entrepreneurship toolkit to drive innovation within their organizations. The course curriculum covers the following critical value points such as:
The programme culminates with a capstone project evaluated by veteran industry experts. This is also a splendid opportunity to familiarize with both the formal and informal processes for developing a new business case within their organizations. With the entire nation working towards building a self-reliant India, academic education of this kind is pertinent to start with.
Keep yourself updated.