Business Analytics currently governs the data processing and operational values of sectors including Supply Chain Management, Advertising, Hospitality, Legal, Education, Retail, Entertainment, Manufacturing, and many more. Business analytics is the process of collating, cataloguing, processing, and analyzing business information and relevant data by using statistical models and frequent methodologies to transform into useful business insights.

Essentially composed of four components on a periodic timeline, Data Analytics can be divided into;

  • Descriptive: what’s happening now,
  • Predictive: what will happen in the future,
  • Prescriptive: what factors can make it happen,
  • Diagnostic: what caused the particular situation to happen?

In manufacturing, nearly half of all businesses reported that analytics will be at the core of the digital industrial progression of the future. Supply chain managers will depend on these analytics to cut operating costs, improvise asset use, and increase the versatility and reliability of their operations. Analytics will be vital in real-time performance delivery, logistics management, and product quality analysis.

Businesses that want to compete in the 21st century need to continue to embrace business analytics for their operations and lead their teams with professionals who have the requisite skills to help translate data into profitable insights. According to a survey, companies that use analytics to their advantage are twice as likely to rank in the top quarter for financial performance, five times more likely to make timely decisions, and three times more likely to execute their decisions and plans.

EMC CEO David Goulden said new analytics-led solutions will be the only way to identify and defeat malicious activity within an organization’s network. He indicated a rise in companies moving to analytics-led security solutions after the recent consecutive cases of data breaches made public.

Analytics is as important as ever as the decade turns, offering increased clarity in a time of tremendous uncertainty. Forty-nine percent of those surveyed said analytics are much more important than before COVID-19. Subjects report a sharp rise in analytics use and new opportunities across all sectors and realms. Vigorous use of data analytics is no longer simply the mark of an industry leader but a necessary factor for the success and even survival of most companies. Data-Analysts can utilize statistics, information systems, computer inputs, and operations research to expand their results on patterns of complex data sets, and artificial intelligence, deep learning, and neural networks to micro-segment data and identify patterns. After this, the acquired information can be utilized to accurately predict future events related to consumer action or market trends and to recommend steps that can drive consumers toward a desired goal.

Analytics is also shifting the way non-technical employees are conducting their jobs. Only ten years ago, researchers were predicting a talent shortage of data scientists. With the advances in data discovery, analytics, and visualizations, today's modern manager can use big data analytics software platforms to drive insights and reveal the significance of the data.


"Data modeling, simulation, and other digital tools are reshaping how we innovate. And that has changed the skills needed by our employees," said Procter & Gamble CEO Bob McDonald.

Data can be processed and sorted, patterns can be identified along a past timeline, and future predictions are delivered with a remarkable level of accuracy.

Professionals nowadays are always on the lookout for growth opportunities in their careers, for which they are training for attaining different skill sets. Being certified in a Business Analytics course not only does give you an advantage in a competitive job market but also helps you demand a better salary and work profile.

Almost every business out there is focusing on data analytics to improve its market footprint. From entertainment and retail to aviation and automotive, enterprises perceive business analysts as valuable assets. This not only means that you have more opportunities to work in different industries, but also that it is almost impossible for you to get bored with work. With Healthcare and Finance like sectors exploring and utilizing the realms of Business Analytics with such robustness, you can always choose to work in an organization and industry that intrigues your interest.

Now, you can also become the thought leader of your organization with your knowledge in Business Analytics from Executive program in Business Analytics offered by IIM Calcutta. The 12 months long program emphasizes on building competence in analytics. It is mainly about quantitative analysis and predictive modeling for data-driven competitive strategies. The course would train the managers to identify their best customers, offer the right price, make the supply chain efficient, and identify the core drivers of financial performance. The program also involves a highly competent team of program directors, each from a vital business area to build in more rigour & quality into the program.