Benefits of Executive Programme in Business Analytics from IIM Calcutta

Blog General Benefits of Executive Programme in Business Analytics from IIM Calcutta
Business Management Or Business Administration – The Never Ending Confusion


If you ask people what they want to do in the future, or what do they want to pursue as a career, half of them would say that they want to start up their own business. Does not everyone today want to own a successful business? The question to ponder on is, why do only a few people get the success they desire and why is not everyone at the top? There must be something that has to be done or something that should be avoided.

That is why you should know about EPBA.

However, to understand its importance and applications, first what needs to be done is to get the facts straight about this term. What is EPBA and what is its role?

EPBA stands for the Executive Programme in Business Analytics. As the name suggests, it is a course, which covers all the important topics that you should be known for data analysis. You must be knowing what business analysis, right?

No? You should! Keep on reading to know better.

To put it in very simple words, Business Analytics incorporates all the skills, knowledge, and technology along with experience to study and revise the business performance in the past and to explore various techniques to get a better and improvised insight of the business planning.

Thus, now you can understand what EPBA really is! It is just a means through which you gain the knowledge about various techniques and skills about technology and methods that you could possibly incorporate for the data analysis for several domains, be it marketing or the finance section or the operations.

Now comes the question, what is the scope in this sector to take it as a career opportunity?

Business Analytics is the field that is continuously evolving and has a lot more scope for growth in future as well. How may you ask?

Well, it is very simple!

Companies, no matter what scale those are, be it the multinational companies or the small-scale companies, they all operate on a huge amount of data! Moreover, that data is scattered everywhere. How to know which one is important for the company and which one is not?

That is where the data analysis comes handy. A data analyst is responsible to have that knowledge to filter out the important data from the heap.
Thus, you need not worry about your future in this field. You want a very bright career ahead, right? You will have a very bright one indeed!

There are numerous benefits of the EPBA, often referred to as the data science model. Want to know what are those? Keep reading and you will find out!

1. The Sales and Profits:

The business analysis requires investment, yes. However, the money that returns in the form of sales and the profits is something that lures the businesspersons to hire a skilful business analyst! Studying EPBA at Hughes Global Education, you can gain all the knowledge that is needed to become one of the very best data analysts!

2. The Risk Management:

The thing about business and the customers is that it is never predictable! There is not a chance that you will be finding any particular pattern depicted in the customer behaviour at all; this is why, various analyses are done to evaluate the feedback, likings, and dislikings of the customer towards some product and service.

However, for that too, you should have the knowledge of the EPBA to notice the things that need to be changed. We at Hughes Global Education, provide you with the necessary knowledge needed so that you will not miss anything important.

3. Improvement of the Performance:

At Hughes Global Education, you will be learning how to tackle various situations so that when you encounter any of such difficult situations, you will be ready with the knowledge and the skill on your sleeves!

For example, what if a company launches a product or a service with so much investment, along with the costs of advertising and it is not received that well in the market? In such a scenario, a business analyst can help and prevent any further loss and come up with measures to improve the product or the sales.

4. Filtering the Data:

It is the very basic use of EPBA. Not only for the private limited or the multinational companies, but also for the government companies, It is important to personalize the enormous amount of the distributed data which is lying everywhere. From the state government to the Supreme Courts, business analytics is common everywhere. Thus, if you are one of those who want to work in government organizations, you will always have that option with you.

5. Expansion of the Business:

Another great advantage of EPBA is that it opens various doors of the many new opportunities for your business company. How does it contribute to the expansion of the business? It is achieved by improving the performance of the product or the services!

Let us say that you are completely unaware that your product or the services are not even reaching a certain or a large part of the customers that you targeted for. You can imagine the amount of loss you will be facing! In addition, to avoid that you will just have to know about business analysis.

6. Improved Strategies:

Planning and strategies are very important in the business. It forms very basics that are needed for the sales and profits. A better strategy will bring better results! A business analyst is someone who will help you to plan the better strategies for the business from the previous performance of the company and from the feedback of the customers.

At Hughes Global Education, you will be getting the knowledge of all the business tactics that you will need to formulate excellent strategies for your company.

7. Understand the Customers:

Knowing your customers is the best business plan or strategy that you could ever come across! To get a clear insight into the sales and the profit, you should really know about the customer choice. That is something that is not easy at all! Like the weather predictions, customer’s purchasing behaviour is really not predictable! It could change any moment.

You need to understand the likings and dislikings of the consumers, which mean that the product or the services are always subject to improvements!

That is where you will need EPBA!

8. Stay Ahead:

EPBA is something that will provide you with the knowledge of necessary business tactics. What would you get out of it?

You will have the ability and variety of opting for different measures to stay ahead on the top in the difficult competition. In an era of ruthless rivalry, there is no room for any mistake.

9. Aim at the Specific Customers:

Have you ever wondered why the big companies are investing so much to run the analyses for the feedback of customers? You must have come across a few of them.

What are these analyses for?

Internet today, is a very important tool for the process of analysis, as almost everyone uses it. It is a great means to know about the experience of the customers of a product or service and to record the feedbacks. Those are nothing but the companies trying to get the reviews of people so that they could make the necessary improvements in the product.

10. Utilize the Information:

Companies these days have to handle such a huge amount of information and data that it almost seems impossible to manage and use it wisely! With the business analyses, you have the option to utilize the data properly to bring out the best results. This is where usually the companies lack and give opportunities to the rival companies to move ahead.

11. Priority of Companies:

Another reason why you should choose EPBA is that business analysis is becoming the priority of the companies. Do you know what does that mean? It means that a data analyst has a large influence and a significant role in the strategies of the company for marketing and sales.

Now that the whys are out of the way, the ‘where’ appears!

You do not have to worry about that. You could completely rely on Hughes Global Education to acquire the necessary knowledge of EPBA! We provide you with the best and professional training so that you are well equipped to face every challenge in the business sector!

Thus, now that you know what the benefits of EPBA are, there should not be any need to tell you why you should be studying the course. Someone has said very correctly that the numbers never lie! Hence, the time when the business analysis will become an integral part of every business organization is not far! The reasons above should have given you an insight into how important this field is going to be in the future.
What are you waiting for? Go ahead and get enrolled already!

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