Prof. Arnab Kumar (IIM-A) Laha talks about Executive Programme in Advanced Business Analytics

Prof. Arnab Kumar Laha, Programme Director

IIM Ahmedabad

 

Course Overview

Analytics has been successfully used for identifying a firm’s most profitable customers, deciding on the best offer price for a product, accelerating product innovations, optimizing supply chains, identifying key drivers of financial performance etc. Leading organizations in India and abroad have benefitted greatly by leveraging the power of analytics. Competence in analytics has become a critical skill for managers of new age business organizations.

This executive long distance programme (with a residential component at IIMA) would be divided into modules covering among other topics Statistical Modeling, Machine Learning, Financial Analytics, Marketing Analytics, Human Resources Analytics and Operations Analytics. The overall value gained at the end of the programme is expected to build a solid foundation of business analytics.