Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function. Delivered through interactive distance learning mode, the Programme offers a range of foundation, advanced and interactive courses in the specific functional area for working executives aiming to build specialized competency in Marketing Management.
The objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to build upon participants’ existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.
Mondays 6.45 pm – 9.45 pm
Sundays 3.30 pm – 6.30 pm
*Class schedule mentioned is subject to change. EPGP office reserves the rights to change the schedule.
Duration: 1 Year
Working professionals with a minimum of 5 years work experience and holding at least a Bachelor’s Degree/CA/ICWA, with at least 50% marks in aggregate or equivalent CGPA, awarded by any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of India. The percentage of marks obtained by the candidate in the bachelor’s degree would be calculated based on the practice followed by the university/institution from where the candidate has obtained the degree. In case the candidates are awarded grades/CGPA instead of marks, the conversion of grades/CGPA to percentage of marks would be based on the procedure certified by the university/ institution from where they have obtained the bachelor’s degree. In case the university/ institution does not have any scheme for converting CGPA into equivalent marks, the equivalence would be established by dividing the candidate’s CGPA by the maximum possible CGPA and multiplying the result with 100.
The selection is based on scrutiny of applications and interviews through IOL platform.
Admission of successful eMEP participants to EPGCMM:
Successful graduates of IIMK’s eMEP applying for EPGCMM are not required to undergo interview process. They may be selected based on their performances in eMEP and their application form.
Programme Structure and Curriculum
Spread over one year, it covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours. The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of business. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.
Participants of the EPGCMM, on successful completion of the one year Programme, would be awarded the title “Executive Post Graduate Certificate in Marketing Management” by IIMK.
|Application Fee||INR 2,300/-|
|Program Fee||INR 1,35,000/-|
|Campus Fee||INR 40,000/-|
|Total Fee||INR 1,75,000/-|
* Service Tax payable extra .Prevailing Service Tax as per Govt. rules applicable at 14% on the Fee.
Last date of application: 17th Oct 2015
Date of Interview: 21st – 31st Oct 2015
First installment of fees (Last date): 29th Nov 2015
Orientation and Briefing: 30th Nov 2015
In-campus Module: 30th Nov- 5th Dec 2015
The objective of the Executive Post Graduate Certificate in Marketing Management is to build upon participants’ existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.
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