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Hughes Education
16-09-2015
5/5 stars
If you are caught up in your career & not in a position to take a break for upgrading your skills, this programme from IIMK is a God sent gift for you! Thank you Hughes Education!

Executive Post Graduate Certificate in Marketing Management

Overview
Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function. Delivered through interactive distance learning mode, the Programme offers a range of foundation, advanced and interactive courses in the specific functional area for working executives aiming to build specialized competency in Marketing Management.

 

Program Objective

The objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to build upon participants’ existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.

 

Programme USP

  • Recognized certification
  • IIMK is among the top 10 Indian B-schools & a pioneer in starting the program of this kind not only in India but in Asia-Pacific.
  • Over 3000 working professionals have benefited so far from similar programs of IIMK - participants have advanced their careers within and outside their organizations.
  • The most rigorous and quality online program in the country in management
  • Quality interactions with experienced executives and peer group learning as average experience of the participants in last few batches have been 8 years
  • An in-campus module of one week in the beautiful and advanced IIMK Campus in Calicut, Kerala.
  • Specifically designed for working executives with all the flexibility benefits of Interactive Onsite Learning.
  • Participants selected based on elaborate selection process including profile evaluation and interviews.

 

Schedule:

Mondays 6.45 pm – 9.45 pm

Sundays 3.30 pm – 6.30 pm

*Class schedule mentioned is subject to change. EPGP office reserves the rights to change the schedule.

Duration: 1 Year

 

Eligibility:

Working professionals with a minimum of 3 years work experience and holding at least a Bachelor’s Degree/CA/ICWA, with at least 50% marks in aggregate or equivalent CGPA, awarded by any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of India. The percentage of marks obtained by the candidate in the bachelor’s degree would be calculated based on the practice followed by the university/institution from where the candidate has obtained the degree. In case the candidates are awarded grades/CGPA instead of marks, the conversion of grades/CGPA to percentage of marks would be based on the procedure certified by the university/ institution from where they have obtained the bachelor’s degree. In case the university/ institution does not have any scheme for converting CGPA into equivalent marks, the equivalence would be established by dividing the candidate’s CGPA by the maximum possible CGPA and multiplying the result with 100.

*For SC/ST & PwD categories, minimum of 40% marks in aggregate or equivalent CGPA is required.

 

Selection

The selection is based on scrutiny of applications and interviews through IOL platform.

Admission of successful eMEP participants to EPGCMM:

Successful graduates of IIMK’s eMEP applying for EPGCMM are not required to undergo interview process. They may be selected based on their performances in eMEP and their application form.

Programme Structure and Curriculum

Spread over one year, it covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours. The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of business. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

Certification

Participants of the EPGCMM, on successful completion of the one year Programme, would be awarded the title “Executive Post Graduate Certificate in Marketing Management” by IIMK.

Program Fees:

Application Fee INR 2,000/-
Program Fee INR 1,35,000/-
Campus Fee INR 40,000/-
Total Fee INR 1,75,000/-

 

* Service Tax payable extra .Prevailing Service Tax as per Govt. rules applicable at 15% on the Fee.

  • Total Program Fees is inclusive of Books Materials and Examination Fees.
  • All fees payable directly to Indian Institute of Management Khozikode.
  • Service Tax to be charged extra if applicable.
  • The fees do not include the expenses of travel and stay in Kozhikode for the compulsory modules conducted at the IIMK campus in Kozhikode for one week each during each term.
  • Through Demand Draft in favour of Indian Institute of Management Kozhikode, payable at Calicut. Please write your name at the back of the DD.

 

Important Dates:

Last date of application: 20th Nov 2016

Date of Interview: 1st to 8th Dec 2016

First installment of fees (Last date): 24th Dec 2016

Orientation and Briefing:  Post in Campus Module

In-campus Module: 26th Dec to 30th Dec 2016

 

Installment Schedule:

Installment
Dates
INR
Ist Installment
24th Dec 2016
1,10,000/-
2nd Installment
25th Feb 2017
65,000/-

 

 

Program Details:

Quarter 1

  • Marketing Management
  • Marketing Research

Quarter 2

  • Consumer Behaviour
  • Business to Business Marketing
  • Retail Marketing
  • Marketing Communications Management

Quarter 3            

  • Sales & Distribution Management
  • Service Marketing
  • Internet Marketing

Quarter 4

  • Customer Relationship Marketing
  • Product & Brand Management
  • Strategic Marketing

Learning Experience

The objective of the Executive Post Graduate Certificate in Marketing Management is to build upon participants’ existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.

The IIMK faculty includes a blend of academic excellence and Top management industry experience. IIM K may also include guest faculties from other top B schools across India

Please fill in your contact details in the form and our sales team will get in touch with you shortly.

 

Download Program Brochure

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