The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.
The program will help the participant to:
Schedule & Duration
Days of the week:
Total Numbers of Hours
Who Should Attend
Junior & Middle level executives looking to making a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc.
IIM Calcutta shall carry out the examination and evaluation required for certification. IIM Calcutta will directly award a certificate of completion to participants who complete the programme successfully. Giving feedback on the programme is an integral part of the completion requirements of the programme.
|For Indian Students|
|Application Fee||INR 2000/-|
|Program Fee||INR 1,60,000/- + Service Tax|
|Registration Fee||INR 4,000/- + Service Tax|
|Campus Fee||INR 35,000/- + Service Tax|
|For International Students|
|Installment||Date||Amount INR||Amount USD|
|I||As per Offer Letter||INR 65,000/- + INR 4,000/- + S.Tax|
|II||28th June 2016||INR 55,000/- + S.Tax|
|III||20th Sep 2016||INR 40,000/- + S.Tax|
Level 1: General Management for Marketing
Level 2: Specialized Modules in Marketing
The Program will enable the participant to:
Prof. Krishanu Rakshit & Prof. Prashant Mishra
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