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Hughes Education
16-09-2015
5/5 stars
If you are caught up in your career & not in a position to take a break for upgrading your skills, this programme from IIMK is a God sent gift for you! Thank you Hughes Education!

Executive Program in Sales & Marketing

Overview

The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.

The program will help the participant to:

  • Understand & identify the challenges in today’s market place
  • Understand the Conceptual frameworks in sales and marketing
  • Understand Customer and Market Orientation for business success
  • Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
  • Be able to learn how to manage, motivate and lead sales and marketing teams
  • Understand the fundamentals of channel design and development

 

Program USP

  • Recognized Certification from the foremost B School in the country
  • Learning from the best faculty in India and Industry Experts
  • Case studies and simulations
  • Continue earningwhile you gain a high quality Certification and improve eligibility for better job profiles with a recognized certification
  • Library Access
  • Alumni membership of IIMC present globally - which has its own sets of advantages for identity, brand value, and marketability of the participants

 

Selection Criteria

  • Applications with Credentials & Corporate Nominations followed by an Entrance Test for which the cut off scores will be specified by IIMC

 

Schedule & Duration

Schedule

  • Thursdays 6:45 PM – 9:45 PM; Sundays 3:30 PM – 6:30 PM

Note: 66% attendance is mandatory per module

Duration

  • 1 year

Total Numbers of Hours

  • 180 hours on IOL + 7 days on Campus

 

Who Should Attend

Junior & Middle level executives looking to making a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc.

 

Eligibility

  • Applicants should be working professionals/self-employed.
  • Graduates/Post graduate degrees recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] in either or both graduation/post graduation.
  • Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date.
  • Selection will be based on entrance test.

 

Certification:

IIM Calcutta shall carry out the examination and evaluation required for certification. IIM Calcutta will directly award a certificate of completion to participants who complete the programme successfully. Giving feedback on the programme is an integral part of the completion requirements of the programme.

 

Program Fees

 

Application FeeINR 2000/-
Program FeeINR 1,60,000/- + Service Tax
Registration FeeINR 4,000/- + Service Tax
Campus FeeINR 35,000/- + Service Tax
Total Fee 

 

  • Program fees are payable online or through DD drawn in favour of “Hughes Communications India Limited”.
  • Campus fees will be payable by student directly to “Indian Institute of Management Calcutta”.
  • Campus fees will be communicated at the time of Induction.
  • Fee once paid is neither refundable nor transferable towards any other student/program/batch.
  • Service tax will be charged at prevailing rates (currently 15%).

 

Important Dates:

  • Last Date of Application: 28th Feb 2017
  • Last Date for Payment of Fees: 23rd March, 2017
  • Orientation and briefing: 25th March, 2017
  • Class Start Date: March 2017

 

Installment Details

InstallmentDateAmount INRAmount USD
I23rd March 2017INR 65,000/- + INR 4,000/- + S.Tax 
II25th June 2017INR 55,000/- + S.Tax 
III25th Sep 2017INR 40,000/- + S.Tax 

 

Program Details

Level 1: General Management for Marketing

  • Module 1: Fundamentals of Management
  • Module 2: People Skills for Sales & Marketing Professionals

Level 2: Specialized Modules in Marketing

  • Module 3: Marketing Management
  • Module 4: Digital Marketing
  • Module 5: Market Analytics
  • Module 6: Consumer Behaviour
  • Module 7: Sales & Distribution Management
  • Module 8: Product and Brand Management
  • Module 9: Services Marketing
  • Module 10: Marketing Strategy
  • Module 11: Integrated Marketing Communications
  • Module 12: B2B Marketing

Learning Experience
The Program will enable the participant to:

  • Understand & identify the challenges in today’s market place
  • Understanding the roles and responsibilities of a sales manager
  • Understand the Customer and Market Orientation for Business Success
  • Understand the Conceptual framework for sales and marketing
  • Be able to learn how to manage, motivate and lead sales team
  • Understand the fundamentals of channel design, development and management decisions

 

Program Directors

Prof. Ritu Mehta & Prof. Prashant Mishra

Please fill in your contact details in the form and our sales team will get in touch with you shortly.

 

Download Program Brochure

Want to Know More ?

**Hughes may or may not be able to provide a study centre at your suggested location.