Executive Program in Sales & Marketing
  • About
  • Fees Structure
  • Course Content
  • Objectives
  • Certification
  • Apply Now
About The Program
Success in competitive markets depends on your ability to master and integrate the forces shaping business worldwide
The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on
Schedule & Duration
  • The EPSM program would be of one year duration.
  • Programme Schedule : Monday & Saturday : 6:45 PM - 9:45 PM
Important Dates
  • Application Closure Date : 25th July 2010
  • List of Selected Candidates : 5th August 2010
  • Date of 1st Installment : 20th August 2010
  • Date for 1st Class : 29th August 2010
  • Program End Date : July 2011
Who Should Attend
Graduation with 50% marks and at least 2 years of work experience. Junior & Middle level executives looking forward to making career in Sales in Pharmaceutical Services, FMCG, Banking & Financial Services, Industrial Products etc. will find the program extremely useful for advancing their careers.
Program Directors/ Faculty
Professors Prafulla Agnihotri and Vidyanand Jha
Programme Fees
 For Indian StudentsFor International Students
Application Fee Rs. 1500/-USD 100
Programme Fee Rs. 1,50,000/-USD 8500
Registration Fee Rs. 3,750/-USD 500
Campus Fee NANA
Total Fee Rs. 15,5250USD 9,100
  • Programme fees are payable online or through DD drawn in favour of “Hughes Communications India Limited”.
  • Campus fees will be payable by student directly to “Indian Institute of Management Calcutta”.
  • Campus fees will be communicated at the time of Induction.
  • Fee once paid is neither refundable nor transferable towards any other student/programme/batch.
Installment Details
Installment Date Amount INR Amount USD
I Rs. 73750 USD 5500
II Rs. 50000 USD3500
III Rs. 30000
Course Details
Module 1
  • Fundamentals of Management – I
  • Introduction to Business environment and Strategy
  • Fundamentals of Operations Management
Module 2
  • Fundamentals of Management –II
  • Basic Financial Acumen for Sales and Marketing
  • Sales and Marketing Fundamentals
  • Organisational Behaviour
Module 3
  • Advance Sales and Marketing Management –I
  • Designing and Managing Distribution Channels
  • Selling through Organized Retail Formats
  • Services Marketing
  • B2B Marketing
  • Personal Selling and Direct Marketing
Module 4
  • People Skills for Sales & Marketing Professional– I
  • Understanding Organisational Structure and Design
  • Performance Management
Module 5
  • Advance Sales and Marketing Management – II
  • Advertising and Sales Promotion
  • International Marketing
  • Product and Brand Management
  • Advance Issues in Sales Management
Module 6
  • People Skills for Sales & Marketing Professional– II
  • Issues in Managing Sales Teams
  • Fundamentals of Negotiation for Sales Personnel
Capstone Project
  • Personal Assessment and feedback - Personality Testing
  • Workshop on Communication Skills With special focus on FMCG, Pharma, Industrial products, financial service will be conducted.
  • Career Management and Planning and valedictory


Objectives
The Program will enable the participant to:
  • Understand & identify the challenges in today’s market place
  • Understanding the roles and responsibilities of a sales manager
  • Understand the Customer and Market Orientation for Business Success
  • Understand the Conceptual framework for sales and marketing
  • Be able to learn how to manage, motivate and lead sales team
  • Understand the fundamentals of channel design, development and management decisions
Certification
Executive Program in Sales & Marketing
Online Registration Form/Online Payment
Important, Please Note: Before filling up the online Application Form please ensure that you follow the checklist below and have all necessary details & documents on hand:
  • 1.) You will see a short registration form, which will ask for some details. Please fill up these details as a first step. Once you complete the same you will get an email, confirming your login and password. Please maintain this for future login.
  • 2.) Once you have filled in and saved the Online Registration form. Please proceed for the payment.
  • 3.) Select Online check box and click on pay now.
  • 4.) Fill in your card details. (You can use any credit card or the ICICI debit card for the payment).
  • 5.) Once your Online Registration form and payment has been done successfully, you will receive an email confirming your payment and transaction id.
  • 6.) Follow the “Application Submission Process “. Scroll Down.
  • For any queries/Problem during any step please write to lms@hughes.in or call us at 0124-3048770.
Online Registration Form/offline payment
Important, Please Note: In case payment of Application Fee is being made through Demand Draft. Please ensure that you have the DD number and DD date in hand.
  • 1.) Fill the registration form and proceed for payment.
  • 2.) Select offline check box and fill the DD details.
  • 3.) Fill Yes/No in the “Submitted to the centre” .
  • 4.) Click on Save Button.
  • 5.) Mention your LMS reference number ( Ex: HNGE- 012345), Name, Course name at back side of the DD and submit it to the centre or in case you are applying directly through our website kindly send the same to the below mentioned address for the approval. DD should be in favour of
  • “Hughes Communications India Ltd.” Academic Administrator Hughes Communications India Ltd. Electronic City, Sector – 18 Gurgaon – 122015 Ph: 0124-3072500
  • 6.) Once the offline payment is approved you will receive a mail confirmation mail towards your payment received .On receiving the same follow the “Application Submission Process”.
Application Submission Process
  • 1.) Login to LMS system with help of your Login Code and Password (i.e. created during Online Registration Form) through following link for filling up the online application..
    • LMS or access the same from LMS tab on the website.
  • 2.) Click application form link, fill the same and submit..
  • 3.) Take the print out of application form at the same time..
IMPORTANT, PLEASE NOTE
Follow the checklist below and have all necessary details. Attach the hardcopy of the documents along with application form. The Application Checklist is to be attached on top of the Application Form along with all requisite documents.

4.) Please submit the hardcopy of the application form to the centre along with the attached documents. In case you are applying directly, kindly send your application form along with the attached documents to the below mentioned address.
Academic Administrator Hughes Communications India Ltd. Electronic City, Sector – 18 Gurgaon – 122015 Ph: 0124-3072500
5.) Envelope containing Application Form and documents should be super scribed with “Institute – Program Name”
  • Incomplete application or False Information in the application is liable to be rejected.checklist