Executive Education Programme in Marketing
  • About
  • Fees Structure
  • Course Content
  • Objectives
  • Certification
  • Apply Now
About The Program
The Executive Education Programme in Marketing is conceived with the idea of providing specialized learning in the specific business function. Delivered through interactive distance learning, the programme offers a range of foundation, advanced and interactive courses in the specific functional area for working executives aiming to build specialized competency in Marketing Management.
The overall value gained at the end of the programme is expected to be a solid foundation in topics needed for building capabilities to take on the new form of competition.
Schedule & Duration
Class Schedule:
  • Monday-6:45 - 9:45 PM & Sunday- 9:00AM-10:30AM
Duration:
  • The eEPM program would be of One year duration.
Important Dates
  • Application Closure Date :July 5 , 2010
  • List of Short listed Candidates for Interviews :July 19, 2010
  • Interview (Tentative): July 26, 2010
  • List of Selected Candidates Date : August 10, 2010
  • Enrollment & Payment of Fees by : August 30, 2010
Who Should Attend
  • Graduates/CA/ICWA having at least five years of work experience may apply. Candidates may be interviewed on IDL platform
  • Successful graduates of IIMK
Programme Fees
 For Indian Students
Application Fee Rs. 1, 500/-
Programme Fee
Registration Fee NA
Campus Fee NA
Total Fee Rs. 1, 24,500/-
  • Total Programme Fees is inclusive of Books, Materials and Examination Fees.
  • All fees payable directly to Indian Institute of Management Khozikode.
  • The fees do not include the expenses of travel and stay in Kozhikode for the compulsory modules conducted at the IIMK campus in Kozhikode for one week each during each term.
  • Through Demand Draft in favour of Indian Institute of Management Kozhikode, payable at Calicut. Please write your name at the back of the DD.
Installment Details
Installment Date Amount INR Amount USD
I 2010-08-30 Rs. 60,000/- + Rs. 17,500 (Materials)
II 2010-12-14 Rs. 47,000/-
Course Details
Fundamental courses: These provide the participants with the basic concepts underlying the Marketing function.
  • Marketing Management
  • Marketing Research
Competency courses: These impart the skills and competencies that are needed to pursue key activities of the organization
  • Applications of Marketing Research
  • Sales and Distribution Management
  • Marketing Communications Management
  • Product and Brand Management
  • Services Marketing
  • Business to Business Marketing
  • Consumer Behaviour
  • Internet Marketing
  • Customer Relationship Marketing
  • Retail Marketing
Integrative course: A capstone course that tries to integrate the learning in the programme
  • Strategic Marketing


Objectives
The objective of the Executive Education Programme in Marketing is to build upon participants’ existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.
Certification
Upon completion of the programme, an "Advanced Certificate in Marketing" will be awarded by IIMK.
For all the queries and problems regarding the filling of applications kindly email us at Wecare@hughes.in or contact us at : 0124-3048770

How to Apply

To apply, Kindly follow the link
http://www.iimk.ac.in/idl/IDLAdmission2010/prgregister.php
Carefully fill up the online application,take the print out and with the required documents: send the application along with a demand draft of Rs.1,500/- in favour Indian Institute of Management Kozhikode payable at Calicut.
Envelope with the Application Form should be super scribed with 'IIMK - eEPM' and sent to:
IIMK IDL Center,
Indian Institute of Management Kozhikode
IIM Kozhikode Campus P O
Kozhikode - 673 570, Kerala, India
Ph: +91 495 2809223 / 224 / 225
IIMK reserve the right to foreclose applications depending upon exhaustion of seats
  • Originals of mark sheets/certificates etc may not be submitted.
  • Applicants will be required to show these whenever necessary.
  • If any information submitted by the applicants is not found to be true then and if they are selected and join the programme, then they will be summarily asked to leave the programme.
  • The application will be rejected in the absence of any of the above documents.
Please Note
  • All the forms should reach IDL Centre, Indian Institute of Management Kozhikode by 4 PM on or before the last date of application.
  • Fees once paid will not be refunded under any circumstances.
  • Delay in bank loans etc will be individual's responsibility and no delay will be accepted on this account by the Institute
  • No batch change is allowed under any circumstances and Institute’s decision will be final in this regard.
  • Any delay in reaching the forms due to postal or any other reasons will be individual's responsibility
  • Other rules & regulations are part of the application form and are binding on the student.