APSM - Advanced Program in Sales and Marketing
  • About
  • Fees Structure
  • Course Content
  • Objectives
  • Certification
  • Apply Now
About The Program
The sales and marketing function is one of the most important domains of business. Structured course and skill development in marketing and sales can not only make the business viable and efficient but also makes the business immune to sudden and inevitable environmental changes like recession. This six month course has objectives that participants should appreciate the linkage between marketing and sales.
This course builds understanding about marketing research and consumer insights in Indian context. This course will focus of recruiting, managing and leading sales teams. This course also focuses on how to select, evaluate and manage conflicts in distribution channels. The course highlights contemporary issues in marketing like retail management, e-marketing, and CRM. Last but not the least course also focuses on services marketing
Schedule & Duration
  • Total overall course duration : 6 months
  • Total 6 months: 78 hours (Campus visit: 24 Hours and Online 54 hours)
  • Campus visit: (4 days @ 6 hours per day = 24 hours)
Important Dates
  • Date for Induction : April 2010
  • Date for 1st Class (on IOL) : April 2010
  • Program End Date : September 2010
Who Should Attend
Working managers with an experience profile of 2 years or more, who are graduates (10+2+3 or equivalent) in any discipline. Students would be selected on the basis of their performance in the Program Aptitude Test to be conducted by Hughes, together with assessment of background and motivation based on the application form submitted
Programme Fees
 For Indian StudentsFor International Students
Application Fee Rs.1500/-USD 100
Programme Fee Rs. 70,000/- USD 3000
Registration Fee Rs.1750/-USD 100
Campus Fee NANA
Total Fee Rs.73250 USD 3200
  • Books/Study Material Fee-For Indian Students Rs.10000/- , For International Students USD 220
Installment Details
Installment Date Amount INR Amount USD
Course Details
  • Marketing Management
  • Sales and Marketing Interface
  • Consumer Behaviour
  • Understanding Consumer Insights
  • Selling skills
  • Selling Skills for retail customers
  • Selling skills for B2B customers
  • Sales Management
  • Sales force Quota and Size
  • Leading sales teams
  • Sales Force Performance Evaluation
  • Distribution Management
  • Logistics and Warehousing
  • Alternative Distribution Models
  • Selecting and Evaluating Distributors
  • Applied Marketing Research
  • Customer Relationship Management
  • Service Marketing
  • Retail Management
  • Internet or E-marketing


Course Impact
Gain a clear, in depth understanding of core marketing concepts, and identify the essential elements of a strong marketing plan. During the program, participants will:
  • Develop a thorough understanding of customers and what motivates their behavior.
  • Understand the value of their brands and how to build and develop that value.
  • Learn to use quantitative analysis to make
Learning about competitive pricing, the impact of technology, and making decisions in uncertain markets will give participants the tools to be able to define the sources of competitive advantage. They will:
  • Use new tools to analyze competitors and anticipate their reactions to your actions.
  • Leverage your strengths from your customers
Objectives
  • Ice Breaking
  • Fundamentals of Marketing and Sales
  • Team Building for marketing and Sales teams
  • Business and Marketing Strategy
  • Project Presentations
  • Winning communication for sales and negotiation
Certification
Upon completion of the program, an "Advanced Certificate in Sales and Marketing" will be awarded by IIML.
Online Registration Form/Online Payment
Important, Please Note: Before filling up the online Application Form please ensure that you follow the checklist below and have all necessary details & documents on hand:
  • 1.) You will see a short registration form, which will ask for some details. Please fill up these details as a first step. Once you complete the same you will get an email, confirming your login and password. Please maintain this for future login.
  • 2.) Once you have filled in and saved the Online Registration form. Please proceed for the payment.
  • 3.) Select Online check box and click on pay now.
  • 4.) Fill in your card details. (You can use any credit card or the ICICI debit card for the payment).
  • 5.) Once your Online Registration form and payment has been done successfully, you will receive an email confirming your payment and transaction id.
  • 6.) Follow the “Application Submission Process “. Scroll Down.
  • For any queries/Problem during any step please write to lms@hughes.in or call us at 0124-3048770.
Online Registration Form/offline payment
Important, Please Note: In case payment of Application Fee is being made through Demand Draft. Please ensure that you have the DD number and DD date in hand.
  • 1.) Fill the registration form and proceed for payment.
  • 2.) Select offline check box and fill the DD details.
  • 3.) Fill Yes/No in the “Submitted to the centre” .
  • 4.) Click on Save Button.
  • 5.) Mention your LMS reference number ( Ex: HNGE- 012345), Name, Course name at back side of the DD and submit it to the centre or in case you are applying directly through our website kindly send the same to the below mentioned address for the approval. DD should be in favour of
  • “Hughes Communications India Ltd.” Academic Administrator Hughes Communications India Ltd. Electronic City, Sector – 18 Gurgaon – 122015 Ph: 0124-3072500
  • 6.) Once the offline payment is approved you will receive a mail confirmation mail towards your payment received .On receiving the same follow the “Application Submission Process”.
Application Submission Process
  • 1.) Login to LMS system with help of your Login Code and Password (i.e. created during Online Registration Form) through following link for filling up the online application..
    • LMS or access the same from LMS tab on the website.
  • 2.) Click application form link, fill the same and submit..
  • 3.) Take the print out of application form at the same time..
IMPORTANT, PLEASE NOTE
Follow the checklist below and have all necessary details. Attach the hardcopy of the documents along with application form. The Application Checklist is to be attached on top of the Application Form along with all requisite documents.

4.) Please submit the hardcopy of the application form to the centre along with the attached documents. In case you are applying directly, kindly send your application form along with the attached documents to the below mentioned address.
Academic Administrator Hughes Communications India Ltd. Electronic City, Sector – 18 Gurgaon – 122015 Ph: 0124-3072500
5.) Envelope containing Application Form and documents should be super scribed with “Institute – Program Name”
  • Incomplete application or False Information in the application is liable to be rejected.checklist