Businesses across the globe are forced to address increasingly complex problems, adapt to rapid changes in technology, work across disciplines, produce more with limited resources and respond to almost continuous change through periodic reorganization and continuing innovation.

These demands have significantly increased the need for managers to think strategically and to work effectively in collaborative relationships - dyads, teams, and partnerships to realize their strategies.

The course aims to develop strategic thinking and implementation skills among managers who are already in or are going to be in general management roles. Thus, it aims to develop an appreciation of the concepts of corporate strategy. It also aims to develop an appreciation of the strategic issues facing an organization. Finally it also aims to develop leadership skills to steer successful strategy formulation and implementation.

Highlights

• Prestigious certification from IIMC
• 90 hours of intensive learning intervention
• Face to face workshops with Case studies, content and business simulations at the IIMC Campus
• Renowned faculty from India & Abroad for online interactive lectures

Programme USP

• Recognized Certification from IIMC - the foremost B School in the country and reputed to be one of Asia’s finest business schools
• Highly competitive price of 1.15 lacs - This price for a program of this brand is not available in country today
• Learning from the best faculty in India and Industry Experts
• Library Access
• Alumni membership of IIMC present globally - which has its own sets of advantages for identity, brand value, and marketability of the participants
• Peer learning through rich student profile & Networking opportunities.
• Easily paced keeping in mind the busy schedule of senior professionals. Not other programme offers this flexibility.
• Assessments in the form of Assignments/Project and not examinations. The aim of the programme is to build quality management leaders and not management graduates.

Profs. Biswatosh Saha and Vidyanand Jha

Select Faculty from IIM Calcutta

Module 1

•  Understanding Industry and Market
•  Customer
•  Competition
•  Industry
•  Sensing & Sizing Opportunities and Threats
  

Module 2

•  Introduction to Corporate Finance
•  Introduction to valuation: Time value of money; Discounted cash flow valuation
•  Valuation of stocks and bonds
•  Risk and return, CAPM
•  Cost of capital
•  Net Present Value and other investment criteria, Making capital investment decision
•  Working capital Management
•  Financial Statement Analysis
•  Planning and Control Systems
  

Module 3

•  Understanding Organizations- I
•  Motivating People
• Understanding Groups and Teams
• Leadership
  

Module 4

•  Understanding Organizations- II
• Organizations, their purpose and effectiveness
• The Organization and its Structure
• Organizational Design: Basic Concepts and Challenges
  

Module 5

•  Understanding Capabilities
•  Infrastructure And Technology
•  Tangible And Intangible Assets
•  Networks
•  Business Processes
•  Dynamic Capabilities
  

Module 6

• Strategizing For Business Success -Linking Opportunities To Firm
• Specific Capabilities
• Segmentation
• Positioning
• Capability Based Competitive Advantage
• Alternative Business Models For Market Dominance And Superior Profitability
  

Module 7

• Execution For Success
• Strategy Process
• Operations Process
• People Process
• Balance Scorecard For Planning, Monitoring And Evaluating Quality of Execution
  
  

Module 8

• Skill Building for Strategy
• Power and Politics
• Organizational Change
• Creative Problem Solving
• Networking and Influencing
  
  

Module 9

• International Business
• Globalization : Trends & Debates
• Global Industry
• Export Clusters & Competitive Advantage
• Internationalization
• Strategic Alliances & Takeovers

Pedagogy

• Theory & Practical Inputs
• Case study approach.
• Assignments, E-Learning, & Business Simulation
  
  

Assessment & Evaluation

• Assessments: Assignments
• Evaluation: Evaluation shall be conducted by the institute. There would be a comprehensive project to be submitted before the end of the programme. Four grades, namely, Excellent, Good, Average and Poor, would be awarded.
  
  Certification: IIMC shall carry out the examination and evaluation required for certification. It will award the certificate of successful completion to participants who complete the programme successfully.

As the participants examine their own management objectives and leadership styles, they will discover why some of their methods aren't working. This course aims to develop strategic thinking and implementation skills and helps to develop an appreciation of the concepts of corporate strategy. It enables the participant to appreciate the strategic issues facing their organization. It also develops leadership skills to steer successful strategy formulation and implementation.

• Communicate their leadership objectives with clarity and impact.
• Strengthen their power of influence and test new approaches for motivating others
• Use a “Self-Design” process to make lasting changes in their leadership style and behaviour.