The fast changing marketing environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. Since sales and marketing works directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linked to the marketing world. The need is to have a program which has all the inherent features of a business management program and includes experiential learning throughout the program. The program takes the participants through general business management and then specializing them in Sales and Marketing Management. XLRI has specially designed this program of 12 months duration. After successful completion of the program students will be awarded with

To be announced.

Term -I

• Marketing-1
• Economics
• Organizational Behavior
• Financial Management
• Quantitative Techniques

Term-II

• Marketing-II
• Accounting
• Managerial Information System
• Services Marketing
• Retail Management

Term-III

• Consumer behavior and Marketing Research
• Product and Brand Management
• Sales and Distribution Management
• Strategic Marketing

• To expose the participants to the various theories and practices of Sales and Marketing Management.
• To equip the participants with tools and techniques with which they can handle their current business tasks better and in an effective manner.
• To give the participants a holistic perspective of Sales and Marketing Management so that they can shoulder greater responsibilities in their future career.
• To get tuned to the latest developments and best practices prevalent in the current Business economy