Post Graduate Certificate in Research and Analytics
  • Overview
  • Dates And Fees
  • Course Content
  • Learning Experience
  • Faculty
  • Apply Now
Overview
The analytics industry in India is growing at a rapid pace. Budding industrial segment that started as IT Enabled Service Sector (ITES) in the late nineties spans not only ITES but also Business Process Outsourcing, Knowledge Process Outsourcing, Business Intelligence, Knowledge Management and Market Research.
Today’s marketing environment is witnessed by complex problems and opportunities than ever before. Marketing managers need to make strategic decisions about various issues pertaining to the organization’s marketing problems: segmentation, new product launch, pricing, competitor analysis, advertisement effectiveness, packaging options and so on. This program on Data Analysis in Marketing Research focuses on the objective ways of arriving at the accurate and useful information through the application of data analytical tools to assist strategic decision making.
The program leans on practical and non-technical approach and will be dealt through the sophisticated data analysis software SPSS/PASW and aims at providing good understanding and hands-on experience of the application of appropriate data analysis tools that are imperative in making effective decisions.

Program Benefits
  • The program is structured to prepare students for a successful career in Research.
  • It would enable participants to analyze multivariate data with appropriate method and interpret the results.
  • Participants will learn to use SPSS/PASW software for analyzing data.
  • Participants will be able to develop the strategies based on the findings of data for managing organization.
  • Students will gain a working knowledge of the research industry, the role of analytics and its relationship to strategy building.
Schedule & Duration
Schedule
  • Classes will be conducted on Monday and Tuesday 7.00 am – 8.30 am.
Duration
  • One Year.
Who Should Attend
  • Professionals with minimum 50% marks in Graduation (Degree/Diploma) and with 2 years of related work experience.
  • Candidates will be selected based on their performance in the Entrance Test.
Program Directors/ Faculty
Professor Vina Vani will lead the program along with select faculty from MICA.
Program Fees
 For Indian Students
Application Fee Rs. 2000/-
Program Fee Rs.70000/-
Registration Fee Rs. 1750/-
Campus Fee Rs. 15000/-
Total Fee Rs. 86750/- (Exclusive of application fee)
  • Program fees are payable online or through DD drawn in favour of “Hughes Communications India Limited”.
  • Campus fee is mandatory and will be payable by student directly to “Mudra Institute of Communications Ahmedabad”.
  • Fee once paid is neither refundable nor transferable towards any other student/program/batch.


Important Dates
    Class start Date: July 2011
Installment Details
Installment Date Amount INR Amount USD
I Rs.41750 + Rs. 15000
II Rs.30000
Program Details
Introduction to Research & Analytics
  • Marketing Research
  • Introduction to Data analytics and it’s role in decision making
  • Data collection- primary and secondary
  • Data Management: coding, entry, validation and cleaning
  • Data Summarization: Tabulation, Cross Tabulation, Frequency distribution
  • Analysis of variance

Multivariate Data Analysis-I
  • Regression Analysis; Simple and Multiple Regression Analysis
  • Logistic regression
  • Interaction detection methods
  • Cluster analysis
  • Factor analysis
  • Discriminant Analysis

Multivariate Data Analysis-II
  • Conjoint analysis
  • Correspondence analysis
  • Multidimensional scaling
  • Structural equation models

Forecasting Methods
  • Moving average and Exponential methods
  • Decomposition method
  • ARIMA models
  • Presentation and report writing
  • SPSS/PASW alternatives: PSPP, R, etc.

Data Analytics @ Work
  • Users will be encouraged to download an open-source alternative to PASW for working on hands-on case
  • studies for this component
  • Practical Implementations
  • Step-by-Step on Case Studies - Data Acquisition and Cleansing, Data Processing & Data Modeling, etc.
  • Working with Clients
  • Reporting
  • Data Analytics for Management

Project
  • Practical Implementation
Learning Experience
The course aims at skill as well as perspective building for Junior and Middle level executive in the Data Analytics Industry. The program enables participants to foster objective data analysis strategies, apply critical thinking skills to data analysis, generate and validate solutions to a problem and communicate findings concisely.
Program Directors
MICA will directly award the certificate of “Post Graduate Certificate in Research & Data Analytics” to participants who complete the program successfully. MICA will also offer Alumni status to its successful participants.

Important, Please Note: Application has to be made online. Click on “Register Now” alongside after reading the below instructions.Before filling up the online Application Form please ensure that you follow the checklist and have all necessary details and documents on hand:
Kindly Note :
    ONLY BELOW MENTIONED CENTERS WOULD BE EXECUTING THIS PROGRAMME :

      • 1.) Mumbai - Borivali , Andheri , Vikhroli
      • 2.) Chennai - Chetpet
      • 3.) Hyderabad - Begumpet
      • 4.) Pune - Aundh , Akurdi
      • 5.) Delhi - GK - II (S Block,W Block) , Ashok Vihar, Vikas Puri , Dwarka , Raja Garden
      • 6.) Kolkatta - Salt Lake
      • 7.) Bangalore - JP Nagar
      • 8.) Gurgaon - Sec-46
      • 9.) Noida - Sec-16
Checklist:
  • 1.) 1 Passport size photo - Latest photo with light backdrop.
  • 2.) Proof of Date of Birth - DOB Certificate/10th Std Mark sheet.
  • 3.) Proof of Graduation Completion - Provisional/Degree Certificate .
  • 4.) Proof of Graduation % - Graduation Marks sheets for all years.
  • 5.) Proof of Experience - Experience Certificates as supporting documents for all the jobs mentioned in the form
  • 6.) Proof of Current Employment - Letter from the HR with current date or Latest Pay slip
    Online Registration Form/Online Payment
  • 1.) You will see a short registration form, which will ask for some details. Please fill up these details as a first step. Once you complete the same you will get an email, confirming your login and password. Please maintain this for future login.
  • 2.) Once you have filled in and saved the Online Registration form. Please proceed for the payment.
  • 3.) Select Online check box and click on pay now.
  • 4.) Fill in your card details. (You can use any credit card or the ICICI debit card for the payment).
  • 5.) Once your Online Registration form and payment has been done successfully, you will receive an email confirming your payment and transaction id.
  • 6.) Follow the “Application Submission Process “. Scroll Down.
  • For any Queries/Problem regarding the course please write to wecare@hughes.in
  • For any Queries/Problem while submission of online application/LMS please write to lms@hughes.in or call us at 011-47691500
Online Registration Form/offline payment
Important, Please Note: In case payment of Application Fee is being made through Demand Draft. Please ensure that you have the DD number and DD date in hand.
  • 1.) Fill the registration form and proceed for payment.
  • 2.) Select offline check box and fill the DD details.
  • 3.) Fill Yes/No in the “Submitted to the centre” .
  • 4.) Click on Save Button.
  • 5.) Mention your LMS reference number ( Ex: HNGE- 012345), Name, Course name at back side of the DD and submit it to the centre or in case you are applying directly through our website kindly send the same to the below mentioned address for the approval. DD should be in favour of
  • “Hughes Communications India Ltd.” Academic Administrator Hughes Communications India Ltd. Electronic City, Sector – 18 Gurgaon – 122015 Ph: 0124-3072500
  • 6.) Once the offline payment is approved you will receive a mail confirmation mail towards your payment received .On receiving the same follow the “Application Submission Process”.
Application Submission Process
  • 1.) Login to LMS system with help of your Login Code and Password (i.e. created during Online Registration Form) through following link for filling up the online application..
    • LMS or access the same from LMS tab on the website.
  • 2.) Click application form link, fill the same and submit..
  • 3.) Take the print out of application form at the same time and retain for future reference..
  • Incomplete application or False Information in the application is liable to be rejected.