Consequent to decades of information technology deployment, organizations today have more information at hand about their business environment than ever before. But in many cases the information is not being utilized to out-think the rivals. Thus organizations are missing out on a potent competitive tool. Business Analytics is all about sophisticated quantitative and statistical analysis and predictive modeling used towards building competitive strategies around data- driven insights that in turn generate impressive business results. Exemples of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples- from organizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.

This executive long distance program is designed to expose participants to state of the art tools and techniques of analytics The program coverage would include discussion on topics such as Data Mining, Soft Computing, Design of Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modeling, Advanced marketing Research etc.

The overall value gained at the end of the program is expected to be a solid foundation in topics needed for building capabilities to take on the new form of competition.

Senior professors will lead the program along with select faculty from IIMC.

The indicative Course Content is as below:

• Mathematics for Business Analytics
• Statistics for Business Analytics
• Economics
• Marketing
• Spreadsheet Modeling
• Finance
• Business Data Mining
• Time Series Models in Business
• Computational Models in Business
• Supply Chain Management
• Analytics for Improved Business Performance
• Marketing Analytics
• Business Process Management
• Revenue Management
• Financial Analytics

The Executive Program in Business Analytics conducted by IIM Calcutta in association with Hughes Education embarks you to develop your skills professionally and also helps you to climb the managerial ladder in which ever vertical you may be - Finance, Marketing or General Management. This program facilitates you with all the best practices and moulds you into a thorough professional. I highly recommend this program to every individual who wants to build a career in Analytics and yet desires to groom oneself into a complete Manager.

Tarang Patel
Zonal Manager – Training & Development, Bajaj Allianz Life Insurance Company Limited

I have been associated with Hughes for 8 months now. When I enrolled myself for the “Executive Program of Business Analytics” at IIM, Calcutta I was a little skeptical about how would the course go. Though I have been through e-learning and Webinars, I had never attended a yearlong course online. But to my surprise the very first session I had was very impressive. It almost mocked the physical classroom right from the attendance to the questions by the professors. The Hughes staff is very cooperative too. They are always there for assistance at any point in time. For most of us who would find it difficult to take a break from work to study I feel this is the best way and the best place to be.

Srividya R, Group IT, Aditya Birla Group