Executive Education Program in Marketing
  • Overview
  • Dates And Fees
  • Course Content
  • Learning Experience
  • Faculty
  • Apply Now
Overview
Executive Education Programme in Marketing (EEPM) is conceived with the idea of providing specialized learning in the specific business function. Delivered through interactive distance learning mode, the Programme offers a range of foundation, advanced and interactive courses in the specific functional area for working executives aiming to build specialized competency in Marketing Management.
Program Objective The objective of the executive Education Programme in Marketing (EEPM) is to build upon participants' existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.
Programme USP
  • IIMK is among the top 10 Indian B-schools
  • IIMK is the pioneer in starting the program of this kind not only in India but in Asia-Pacific.
  • Over 1000 executives have benefited so far from similar programs of IIMK
  • The most rigorous and quality online program in the country in management
  • Quality interactions with experienced executives and peer group learning as average experience of the participants in last few batches have been 8 years
  • Several participants have advanced their careers within and outside their organizations.
  • One module of one week in the beautiful and advanced IIMK Campus in Calicut, Kerala.
  • Specifically designed for working executives with all the flexibility benefits of Interactive Distance Learning.
  • The selection is based on scrutiny of applications and interviews through IOL platform.
Schedule & Duration

Who Should Attend
Eligibility and Participants
    The entry to all executive education programmes is restricted to graduates/ CA/ ICWA having atleast 5 years of work experience. The participants of these programmes form an interesting mix of working professionals ranging from Executive Vice President to Executives from varied backgrounds like IT, Human Resources, Marketing, Banking, Financial Services and Manufacturing.

Selection
  • The selection is based on scrutiny of applications and interviews through IOL platform.

Admission of successful eMEP participants to EEPM:
    Successful graduates of IIMK's eMEP applying for EEPM are not required to undergo interview process. They may be selected based on their performances in eMEP and their application form.

Programme Structure and Curriculum
    Spread over one year, it covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours. The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of business. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

Certification Participants of the EEPM, on successful completion of the one year Programme, would be awarded the title "Advanced Certificate in Marketing" by IIMK.
Program Fees
 For Indian Students
Application Fee Rs. 1, 500/-
Program Fee Rs.1,07,000/-
Registration Fee NA
Campus Fee NA
Total Fee Rs. 125,000/-
  • Total Program Fees is inclusive of Rs.18,000 ( Books, Materials and Examination Fees).
  • All fees payable directly to Indian Institute of Management Khozikode.
  • Service Tax to be charged extra if applicable.
  • The fees do not include the expenses of travel and stay in Kozhikode for the compulsory modules conducted at the IIMK campus in Kozhikode for one week each during each term.
  • Through Demand Draft in favour of Indian Institute of Management Kozhikode, payable at Calicut. Please write your name at the back of the DD.

Important Dates
  • Application Closure Date: 30th July 2011
Installment Details
Installment Date Amount INR Amount USD
I Rs. 60,000/- + Rs. 18,000
II Rs. 47,000/-
Program Details

Fundamental courses: These provide the participants with the basic concepts underlying the Marketing function.
  • Marketing Management
  • Marketing Research

Competency courses: These impart the skills and competencies that are needed to pursue key activities of the organization
  • Sales and Distribution Management
  • Marketing Communications Management
  • Product and Brand Management
  • Services Marketing
  • Business to Business Marketing
  • Consumer Behavior
  • Applications of Marketing Research
  • Internet Marketing
  • Customer Relationship Marketing
  • Retail Marketing

Integrative course: A capstone course that tries to integrate the learning in the program
  • Strategic Marketing
Learning Experience
The objective of the Executive Education Program in Marketing is to build upon participants’ existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.
Program Directors
Upon completion of the program, an "Advanced Certificate in Marketing" will be awarded by IIMK.
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